Our clients vary a lot in terms of size, market, and
technology. So we find ourselves working with
companies in a couple of different ways.


Startups need resources to bring new ideas to fruition.

They’ve devised new technologies, or they’ve conceived of new behaviors in new markets, and they possess great energy and inspiration. What they need are the skills of talented designers, and the rigor of well-developed design processes.

For these entrepreneurs, we act as growth partners. We develop deeply woven relationships that allow us to guide strategy and roadmapping at every level, and over the long term.


Established companies need innovation, growth, and change.

They are ready to conceive new product experiences; to give a new product the form, function and behavior that bring experiences to life; to update an existing product in response to new opportunities or evolving market needs; to unify the broad array of characteristics contributing to the brand.

With these established organizations, we serve as product design consultants. Our team injects fresh thinking into their process, and lends expertise in the core discipline of product design.

A storied ship.
An auspicious voyage.

The Argo was a legendary vessel in Greek mythology that carried Jason and his Argonauts in their noble quest to acquire the Golden Fleece, a treasure of mystical power.

The ship was endowed with extraordinary gifts and protections by the gods. She was designed with the help of Athena, and constructed around a magical piece of timber in her prow that hailed from the sacred forest of Dodona, and which could speak prophecies.

Her crew, the Argonauts, were protected by the goddess Hera throughout their epic voyage, which was filled with adventures and perils beyond imagining. Upon the final triumph of their quest, the great vessel was consecrated to the sky as the constellation Argo Navis, where it remains today.

We established argodesign with our own quest in mind, so we determined to give the firm a name that held meaning. We intend to do work that influences the future, so we needed a name that was timeless. The story of Jason and the Argonauts embodies these aspirations and more, with its cast of prophesiers and adventurers. And it fits our origin, as our team embarks on an auspicious journey.

What's up with the octopus?

Brand identity is a valuable foundation for any company, and not least for a design firm. So as we readied to launch argodesign, we called our longtime associate Gregory Hom, one of the best brand identity designers in the world.

We had some inspirations in mind, so we started by exploring various marks that stemmed from ships, Greek symbols, and A letterforms.

It was Mark Rolston’s 9-year-old daughter, Annika, looking over his shoulder one day, who offered a new inspiration.

She recalled the Argonauta, a particular genus of octopus, and she immediately drew up her idea for the logo. It looked a lot like a Pac-Man ghost; but it conveyed fresh humor and grace that fit the character of our new firm.

Mark sent this along to Gregory, and within an hour he sent back several versions of what ultimately would become our logo.

Today Gregory frequently collaborates to help our partners create new brand identities that integrate deeply with our product strategy and design, building on his extensive body of work for many of the world’s most renowned brands.