Joe Fletcher

Head of Creative, Amsterdam

Previously co-founder and Executive Creative Director at Raft Collective, Joe has 20 years of experience in corporate design management and consulting. His work focuses on creating business strategies, setting up business processes, and designing experiences for Fortune 100 companies through start-ups. His previous leadership roles include Creative Director at frog design, and management roles at Microsoft and Intuit.

Joe regularly speaks on design at universities and conferences in the EU, N. America, and Asia. He led work at Microsoft creating the first touch based applications for Windows7 and other programs at Microsoft Surface. His most recent work includes managing the user experience of IKEAs transition into the Smart Home space, and has designed experiences at ING, Facebook, Huawei, and VW.

Joe holds multiple patents in both visual design and interaction behaviours.